The problem it solves
Most visibility tools focus on how well your page ranks for human search. AI systems — including ChatGPT, Perplexity, Claude, Google’s AI Overviews, and others — retrieve content differently. They crawl pages using their own bots, fetch the raw HTML response, and assess whether the content is accessible, readable, and structured well enough to use in an answer.
A page can rank well in traditional search and still be effectively invisible to AI retrieval because of a slow server response, JavaScript-only content that never reaches the raw HTML, a robots.txt rule that blocks AI crawlers, or weak structured data that makes the page hard to attribute.
BeSeenByAI checks the signals that actually matter for AI retrieval: whether bots can reach the page, whether the content is in the initial HTML response, whether the structure supports being quoted and attributed, and whether the server responds fast enough.
What gets checked
Every audit runs across four core dimensions:
Crawlability — Can the major AI bots access this page? This includes checking robots.txt rules, live fetch results for real bot user agents, and HTTP status codes. Response speed (TTFB) is checked here too, because a slow server makes a page a less attractive source. If a bot is blocked, nothing else matters yet.
Content Visibility — Is the important content present in the raw HTML response, or does it only appear after JavaScript runs? Many AI systems work from the initial response, not from a browser-rendered version. Layout and interaction stability (CLS and INP) are surfaced here as well.
Authority — Does the page give AI systems enough context to understand what it is, who it belongs to, and whether it can be cited? This includes structured data (JSON-LD), page-type classification, authorship signals, and metadata completeness.
Content Coverage — Once AI can read the page, does the page actually answer the questions people ask about its topic? Content Coverage works out the single topic a page is explaining, then measures how completely it covers that topic — the questions it answers, the concepts it integrates, and the biggest gaps to close first. This produces the page’s Answer Readiness score.
Speed and stability metrics (TTFB, CLS, INP) are measured throughout and feed the overall score — they appear inside the tabs above rather than a separate one.
Agentic Browsing — Beyond whether AI can read the page, can an AI browser agent actually use it? Agentic Browsing checks whether an agent — like ChatGPT Operator or Perplexity Comet — can reach the page, perceive its controls, and operate the actions on it, and returns a plain readiness verdict. It’s deliberately scoreless — it doesn’t move your AI Visibility Score — and it matters most on pages with an action, like a signup, booking, or checkout.
Prompt Discovery and Prompt Fit — These deeper analysis features are available in the platform. Prompt Discovery estimates which questions the page already looks suited to answer. Prompt Fit tests whether the page can answer one specific question clearly enough to fit into an AI-generated response.
How an audit works
- You enter a URL.
- BeSeenByAI fetches the page using real AI crawler user agents — GPTBot, ClaudeBot, PerplexityBot, Google-Extended, and others — to check actual access and what content arrives in the response.
- It queries real-world performance data from the Chrome UX Report (CrUX) where available, and runs lab-based performance checks for pages without field data.
- It parses the HTML response for structured data, metadata, heading structure, and other authority signals.
- Results are compiled into a single report with an AI Visibility Score and a breakdown across every dimension.
Results reflect the state of the page at the time the audit ran. Run a new audit after making changes to see the impact.
Who it is for
BeSeenByAI is for website owners, marketers, SEOs, and developers who want to understand why their pages may not be appearing in AI-generated answers — and what to fix to improve their chances.
The free audit tool runs a full check on any public URL without requiring an account. The platform at app.beseenby.ai adds project organisation, the website checker for auditing a whole site in one run, saved report history, deeper analysis with Prompt Discovery and Prompt Fit, and optional monitoring over time.