Reporting & sharing

Developers get the raw numbers. Clients get a sentence they can act on.

A technical report goes to two people who need completely different things from it. Your developer wants the value, the threshold and the dataset. Your client wants to know whether this is bad and what it costs to fix. One audit, rendered for both — as a link or a branded PDF, with no account or download at the other end.

4 issues · ordered by impact
CriticalEdge returns 403 to PerplexityBot despite Allow: /CDN rule
CriticalTTFB 742ms — grade C, past the retrieval budgetorigin
ImportantPricing table renders only in JavaScript/pricing
SupportingNo Organization schema on the homepage/
68

AI Visibility Score

Up 12 points since June. Two things are still holding the site back.

  • One AI search engine is being turned away at the door, even though the site's rules say it is welcome.
  • Pages answer slowly enough that assistants sometimes finish without them.
  • Prices are invisible to anything that does not run the page's code — so they cannot be quoted.
The problem with one report

A findings list is not a deliverable.

Most tools export the same technical dump to everyone. Hand it to a client and you have given them homework; strip it down for the client and your developer loses the detail that makes it actionable. So we render the same audit both ways.

  1. 01

    Audit once

    Crawl access, speed, content visibility and authority, measured in a single run.

  2. 02

    Choose the audience

    Technical detail with file and directive, or score and plain language. Same findings underneath.

  3. 03

    Send it

    A link they open in a browser, or a PDF you attach to an email. Both show the audit you sent, so a link from March still reads as March.

Contents

What a report actually covers

Every audit produces all of it. The audience setting changes how it is written, never what was measured.

Crawl access 34 agents

Whether AI crawlers can reach the page at all.

  • robots.txt policy
  • live response per agent
  • runtime blocks
  • redirect chains
  • noindex

Speed 3 metrics

Whether the fetch finishes inside a retrieval budget.

  • TTFB grade
  • layout stability
  • interaction speed
  • desktop and mobile

Content visibility

Whether what a human sees is what a crawler receives.

  • rendered vs raw HTML
  • JavaScript-only content
  • screenshots
  • per-bot comparison

Authority

Whether a machine can tell what the page is and who published it.

  • structured data
  • page-type classification
  • entity signals
  • freshness

Prompt Fit & Discovery

Which questions the page can actually answer.

  • questions it satisfies
  • gaps
  • suggested coverage
Delivery

How a report leaves the tool

A link needs no download and no account. A PDF is a file, so it outlives your report history. Three documents cover three subjects — one page’s audit, one page’s fixes, and a whole project at once. White-label puts your client’s name and logo on any of them instead of ours.

CapabilityPlusProAgency
Shareable linkOpens in any browser. No account, no download.
Technical ReportOne page’s audit as a PDF — a fixed record of how it stood.
Content ReportThe drafted fixes for a page, collected into one document.
Site ReportA whole project in one PDF: site score, ranked issues, every page audited.
White-labelYour client’s logo and name instead of ours.
Choose what goes inLeave out whole sections, or a single issue, per client.
Report historyHow far back you can reopen an audit. 30 days90 days1 year
2

audiences per audit — no second run, no re-export

1

link that keeps showing the current state as fixes land

365

days of history on Agency, for showing progress over a retainer

Send a report someone will actually read.

Run an audit, pick the audience, share the link. Your developer gets the directive; your client gets the point.

FAQ

Reporting, answered

Does the person I send a link to need an account?

No. A shared report opens in any browser with no login and no sign-up prompt.

What can they see, and what can’t they?

The findings, not the controls. Every tab of the audit is there in full; what is stripped out is anything only the owner would use — running an audit, exporting, upgrade prompts — along with any route to your other reports or projects.

Does the link keep updating as I fix things?

No, and that is worth knowing before you send it. A link points at one audit and keeps showing that audit. Re-auditing produces a new report with its own link, which is what makes before-and-after work: the old link stays as evidence of where you started.

Can I turn a link off once I have sent it?

Not individually. There is no revoke button, so deleting the report is what cuts access early — otherwise a link lives exactly as long as the report does, which is your plan’s history window. Links are not indexed by search engines, but they are not password-protected either: anyone holding the URL can open it. Worth knowing before you send one containing anything sensitive.

Can I put my own branding on it?

On Agency. Shared links and PDF exports carry your client’s logo and brand name instead of ours, set per project, so an agency running ten clients can brand each one differently. Your own view of the app stays as it is.

Is the client view just the technical one with words removed?

No. It is written from the finding rather than trimmed down from the developer text — what the issue costs, in terms someone who does not work on the site already understands.

How long can I go back and reopen an audit?

30 days on Plus, 90 on Pro, a year on Agency. Anonymous audits are not stored at all, because there is no account to store them against.

Can I report on a whole site rather than one page?

Yes. A Website Audit discovers your pages, audits the set you pick, and gives you a site-level score and a ranked list of issues on top of the individual reports. That whole-site view downloads as a Site Report — one PDF carrying the site score, the issues ranked across every page, and a register of the pages audited. The individual page reports still share like any other report.

Which plans include sharing?

Sharing a link is on every paid plan. PDF export starts at Pro. White-label branding is Agency only.